🍺 Pabst Blue Ribbon (PBR)

Classic American Lager with Cult Appeal

Pabst Blue Ribbon is a classic American lager that has won the hearts of drinkers around the world. First brewed in Milwaukee, Wisconsin, it’s instantly recognisable by its simple yet striking blue ribbon logo. Known for being an unfussy, easy-drinking beer, PBR strikes a balance between light refreshment and enough flavour to keep you coming back for another schooner.

📜 A Legacy Since 1844

The story of PBR begins in 1844, when Bavarian immigrant Jacob Best opened a small brewery on the banks of the Milwaukee River. Over time, the business changed hands until Frederick Pabst, a sea captain turned entrepreneur, took the helm. In 1893, the brew won “Best” honours at the World’s Columbian Exposition in Chicago, inspiring the name Pabst Blue Ribbon and cementing its reputation for quality.

🎨 A Beer with Cultural Swagger

After decades as one of America’s top-selling beers, PBR experienced a lull before enjoying a renaissance in the late 1990s and early 2000s. It became a symbol of DIY, creative subculture, from dive bars in Brooklyn to art spaces in Portland, where its vintage can design and no-frills appeal resonated with a new generation.

📦 Iconic Packaging

Whether you grab a 355 mL can or the larger 473 mL version, the label’s white field, red trim, and unmistakable blue ribbon motif are part of its timeless charm. No gimmicks, no flash, just honest, working-class presentation that reflects the beer’s roots.

👃 Taste & Profile

• Appearance: Pale gold with a modest, frothy head
• Nose: Light grain malt, subtle corn sweetness, floral hops
• Palate: Crisp and clean with gentle bitterness and a soft, biscuity finish
• ABV: Approximately 4.7%

Fermented with pure yeast and aged longer for intensity, PBR delivers deeper flavour without sacrificing drinkability.

🧪 Variants & Innovation

• PBR Extra: Higher-strength version for those who like a bit more punch
• Non-Alcoholic: A smooth, easy-drinking alternative

While the flagship lager remains the favourite, these variants show Pabst’s willingness to experiment while keeping things simple.

🛒 Available at Condello’s

Find Pabst Blue Ribbon at Condello’s Bottleshops in Bunbury, available in the popular 473 mL size. Visit us at:

• Withers: 26 Hudson Road
• Waterloo: 14755 South West Highway

Our shelves are stocked with local and imported beers, so you’ll never miss your favourite brew.

🍽️ How to Enjoy

• Serve: Well chilled, in an ice-cold schooner or pint glass
• Pairings: Beef burgers, loaded fries, chicken wings, cheese toasties
• BBQ Matches: Smoky sausages, marinated steaks, charred corn

✅ Final Word

More than a nostalgic throwback, PBR endures because it does exactly what a lager should. It refreshes, it satisfies, and it delivers consistent quality at a wallet-friendly price. Whether you’re revisiting an old favourite or discovering it for the first time, PBR remains a staple for good reason.